Errol Arendz
DuSud and EA Ready to Wear was launched as a luxury Fashion Brand from Africa for local and international markets. Crisis generates creativity. Value is under scrutiny – Errol and team is breathing fashion “fairy dust” into the marketplace. DuSud is upscale, not overpriced. This pręt range evokes wardrobe envy.Uncertain times force us to think out of the box, take chances. The future is NOW ! There is no "business as usual". The most interesting shift is on the high street; buying trends have changed and we have met the challenge. We have positioned ourselves below high end designers. The retail landscape has always been polarised: Fast Fashion vs Designer Brands. We are in the mid-market Renaissance. The new fashion category – affordable luxury focused on individuality and design integrity. DuSud gives the women their "designer fix". Our styles pack a strong visual and emotional punch. This is “Haute Street”.
DuSud women are elegant without trying too hard, her clothes complete her. Glamour is our niche. Fashion reflects time, style reflects the DuSud customer. EA is for the women who live and shop for the weekend – Saturday night is her catwalk night. She buys for “wow” factor - buy now, wear now. She wants the men to buzz around the honeypot ! EA is the stickiest pot !! We specialize in the little dress, big shoe.
When fashion steers a more classic course accessories create the diversion, adding a dash of wit and shaking things up. We shake, rattle & roll with our big shoes and boots.
CONTACT & BOUTIQUE:
Tel +27 (0)21 423 7973
Mobile + 27 (0)76 162 0751
ea@errolarendz.co.za
