Media Announcement 05 January 2008 Line-up for Audi Joburg Fashion Week 2009 full of innovation and excellence Choosing to eschew a predictable path in the line-up for the third annual Audi Joburg Fashion Week, the premier autumn/winter collections are set to be the most exciting seen on a South African runway to date. Some of the highest quality established designers, including Thula Sindi and Fabiani, are showing their autumn/winter collections this year. However, many of the collections are from the edgier and developing designers, ensuring that innovation and surprise is also firmly on the agenda. Suzaan Heyns, Heni, Abigail Keats, Chimera and Stefania Morland have all established reputations for the unconventional and beautiful. David Tlale is seldom shy of drama as well as exquisite detailing. Artistic Soul is capable of redefining urban men’s wear. And of the debut collections, Tarien Malherbe has already developed quite a following among the fashion forward crowd, having tapped into trends well ahead of the usual curve. Commenting on the line-up for Audi Joburg Fashion Week, Dr Precious Moloi-Motsepe, chairperson of African Fashion International remarked, "It is our aim to ensure that both the global and local interest and commitment to South African fashion is kept at an all-time high. By providing a schedule that is innovative, exciting and of the highest quality, we are able to showcase South African design talent, comparable to any in the world." Taking place at Sandton Convention Centre over four days from 21 – 24 January 2009, this is the first time Audi Joburg Fashion Week has been scheduled to ensure that designers are able to get their collections in store, and in fashion magazines, for South Africa’s winter season. Tickets to Audi Joburg Fashion Week are available from Computicket. For more information, full show schedules and highlights from previous winter collections go to www.audijoburgfashionweek.com Audi Joburg Fashion Week (Autumn/Winter) is an African Fashion International production. Issued by Total Exposure 011-788-8725 www.totalexposure.co.za Helga Klizanie helga@totalexposure.co.za Vista Kalipa vista@totalexposure.co.za on behalf of Audi Joburg Fashion Week www.audijoburgfashionweek.com Notes for editors: About African Fashion International (AFI) African Fashion International (AFI), founded, owns and operates the African continent’s most respected and directional fashion weeks, namely Cape Town Fashion Week, MTN Durban Fashion Week (50% ownership), Audi Joburg Fashion Week (autumn / winter) and Joburg Fashion Week (spring / summer), in addition to other fashion-related strategic marketing initiatives. AFI’s values are: Excellence Innovation Transformation Development Relationships Integrity AFI’s vision is to be globally recognised as the leading authority on African fashion-related strategic marketing initiatives and African fashion brands. AFI aims to improve the quality of fashion design output from Africa, to promote African brands, and to dramatically raise the profile of fashion designers from the continent. AFI is spearheaded by Chairperson, Dr Precious Moloi-Motsepe, a respected philanthropist and successful businesswoman. Visit www.africanfashioninternational.com for further information.