The Audi brand philosophy of Vorsprung dictates that we push the limits at all levels, and ensure that this spirit permeates everything we do, from our products to our people. Audi stands for premium quality that is sporty, progressive and sophisticated culminating in groundbreaking engineering and performance, all coupled with superlative design. As such, the brand’s association and synergy with style and fashion is extremely evident. With fantastic products like the Audi R8, beautiful Audi A5 and funky Audi A3 Cabriolet, there is no clearer proof of our obsession with design and performance. The Audi Joburg Fashion Week mirrors this Vorsprung Spirit in every way with the top fashion designers in South Africa showcasing their Autumn/ Winter collections. Audi’s support of this initiative goes further than simply title sponsorship: it is viewed as the means to facilitating and ultimately showcasing the design talent that exists in South Africa to the world. In 2009, Audi is celebrating 100 years of existence – a centenary celebration that highlights our pedigree and heritage. It’s been 100 years of innovation and excellence and it’s clear for all to see. In 2009, Audi of South Africa is using the Joburg Fashion Week as a platform to showcase our latest products, including the most powerful production car ever made by Audi – the RS 6. To all our participating designers thank you, and to our spectators and visitors, we trust that you will enjoy all that South African fashion has to offer from the hub of the African continent – Joburg! Yours with Vorsprung Rudi Venter Marketing Communications Manager Audi of South Africa