WOMEN IN FASHION: ISOKEN OGIEMWONYI - African Fashion International
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Best known for her role as the editor-at-large of Nigeria’s top women interest and celebrity news platform, Bella Naija Style. Isoken Ogiemwonyi is a Nigerian, Toronto-based, millennial fashion tastemaker with her finger in many pies. The founder of a successful beauty and lifestyle e-commerce platform, Zazaii.com, and, most recently, her work as a stylist can be spotted on a new TV series coming to the Africa Magic channel, called The Smart Money Woman.

In celebration of Women’s Month, we decided to reach out to the fashion maven, to talk to her about her role
as a woman in fashion, and how she thinks women should show up in the industry.

AFI Insider: It’s 2020 and, for the most part, the fashion industry is still very male-dominated. What has
your experience, as a woman in fashion, been? Have you faced any difficulty because of patriarchy?
Isoken Ogiemwonyi: It’s been mixed. As with a lot of creative industries, there are a lot of women working in
operational roles but not as many the higher you go. I’d say there are definite obstacles in terms of raising
outside funds – there’s an inherent frivolity ascribed to fashion especially when you’re a woman, regardless of
how big or established your business actually is.

AFI Insider: How do you think women should show up and take up space in the fashion industry?
Isoken Ogiemwonyi: By taking our businesses seriously. Being creative is important, but building a business
is even more crucial. Without it, there’s nothing to sustain the growth and evolution of our industry.
AFI Insider: What do you think the future holds for women in fashion?

Isoken Ogiemwonyi: I think the future is bright! So much is changing so fast and we have so many bright and
talented women working today. In ten years I believe we will be looking at a bigger and better industry.

AFI Insider: How can AFI Insider readers support you, and women like you who are in the fashion

Isoken Ogiemwonyi: Honestly, for me as an editor, content creator, and small business owner, the best thing
you can do is to consume our content and spend money on our products. Spreading the word to your friends
and family about our businesses also helps a lot!

To learn more about Isoken Ogiemwonyi, follow her @isokenogiemwonyi, and visit zazaii.com/ and

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